Nowadays, technology has become a daily necessity. With the development of time and technology, new terms of greeting have begun to emerge. However, what is feared is the fading of the existence of the culture of greeting in Islam, namely, Assalamu'alaikum. This concern is caused by other greetings that tend to be considered more contemporary. Meanwhile, greetings are also included in the identity of an Islamic believer. This study aims to determine the effect of social media development on the