Market Orientation, Funding, and Strategic Alliances in Enhancing Technology Commercialization Capabilities: A Systematic Literature Review

HRMARS - Technology commercialization capability (TCC) is essential for universities and non-profit Technology Transfer Offices (TTOs) seeking to transform research outputs into marketable innovations. Although prior studies have examined market orientation, funding, and strategic alliances separately, limited research integrates these constructs within a unified framework. This study addresses this gap through a PRISMA-based systematic literature review of 72 peer-reviewed articles published be