Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Toko Vivi Jilbab di Sungai Kambang Jambi

The rapid development of the Muslim fashion industry in Indonesia has intensified competition among local hijab businesses, making it necessary for business actors to understand the factors that influence consumers’ purchasing decisions. However, studies that specifically examine the effects of product quality and price on local Muslim fashion businesses remain relatively limited. This study aims to analyze the effects of product quality and price on consumers’ purchasing decisions at Toko Vivi