This study aimed to (1) describe the development process of a learning video based on the local folklore Petung Mampis to enhance character development among early childhood learners in West Sumbawa Regency, (2) analyze the feasibility of the developed learning video, and (3) examine its practicality and effectiveness in improving children’s character development. This research employed a Research and Development (R&D) approach using the ADDIE model, which consists of five stages: Analysis,