Intelligent Strategic Management in the Context of Digital Transformation: The Path for Shandong SMEs to Gain Competitive Advantage in Large Projects through AI-Enhanced Culture and Advertising

This study aims to examine the moderating effect of the adoption of artificial intelligence (AI) on the relationship between corporate culture, advertising strategy, competitive advantage, and the success of strategic management in small and medium-sized enterprises (SMEs) in large-scale project supply chains in the Shandong province of China. According to the research, the research model was developed by integrating the dynamic capabilities theory and the AI capability views, and the partial le