Hi there! Me again. I am excited to dive into this second post of Getting Geospatial with Charlotte, and one I am particularly excited about: understanding your market area and the people who make it thrive – your clients! Independent veterinary practices deserve every opportunity to succeed, and one truth I come back to often is this: your doors stay open because of your clients. And your clients? They primarily come from your market area. That is why it’s so important to ground your strategic.