Himani Arya, PhD Scholar, Guru Gobind Singh Indraprastha University ABSTRACT In the modern era of fabricated media, deepfakes are a whole new problem for laws that protect identity, likeness, and copyright. This paper examines the critical issue: Who owns the face?, by analyzing the degree to which Indian law acknowledges and safeguards an individual's facial identity in the era of AI-generated visual manipulation. There have been many deepfake occurrences in India lately. One of the most...