Using nationally representative data from the 2020 and 2024 American National Election Studies (ANES), this paper describes how U.S. social media use has shifted across platforms, demographics, and politics. Overall platform reach declined, driven by growth in the share of Americans — especially the youngest and oldest cohorts — who report using no social media. Visiting and posting activity on Twitter/X and Facebook have fallen by nearly 50% since 2020, with the decline on Twitter/X driven prim

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization
Petter Törnberg
