How You as a Lone Designer Can Change the World

Has Don Norman convinced you to work on important societal issues? As a lone designer, what can you do? If you are a new designer who has just graduated from design school, an experienced designer, or a designer who would like to shift your company’s path toward helping the world, there are ways to make these things happen. In this video, Don shares his wisdom on how you can accomplish it by joining an organization or company that is already working on these issues, by gaining authority in your current company, or by joining a type of corporation—such as a “b-corp” in the US—that is actually set up legally to address some important societal issues. “If you want to work on the major societal...