You've seen it countless times: Agile teams racing through sprints while personas gather dust in forgotten folders (or never get created at all). The promise of user-centered design crashes into the reality of two-week deadlines. But what if you could harness both? Build at startup speed while truly understanding your users. Transform "as a user, I want..." into "Sarah needs this because..." and watch engagement soar, revenue climb, and churn vanish. Your products will become indispensable to users' lives while you become the go-to person who made it happen.For some, it may seem like Agile and user-centered design (and therefore, personas) don't fit together. However, Alan Cooper, the Father...
