How Consumer Self-Concept Shapes Parasocial Bonds with Human Influencers: The Roles of Social Distance and Perceived Authenticity

Humanities and Social Sciences Communications, Published online: 19 June 2026; doi:10.1057/s41599-026-07992-5 How Consumer Self-Concept Shapes Parasocial Bonds with Human Influencers: The Roles of Social Distance and Perceived Authenticity