Léa Pessin, Kevin Munger Sociological Science June 16, 2026 10.15195/v13.a26 Abstract Despite substantial gender convergence in education and employment, women continue to perform a disproportionate share of housework. We employ a novel visual conjoint experiment to isolate the normative mechanisms underlying this persistent inequality. Using AI-generated photorealistic images, we systematically vary the tidiness of domestic spaces, room type, source of mess, socioeconomic status, and the gender