Pengaruh Manajemen Administrasi Keuangan terhadap Keberlanjutan Usaha UMKM Sektor Kuliner di Kota Tangerang

The sustainability of Micro, Small, and Medium Enterprises (MSMEs) continues to face challenges, particularly in financial management practices. This study aims to analyze the effect of financial administrative management on the sustainability of MSMEs in the culinary sector in Tangerang City. This research employs an associative quantitative approach with a sample of 120 MSME actors selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SE