Jurnal EMT KITA

The high open unemployment rate in East Kalimantan Province reflects the structural imbalance of the labour market. This study aims to analyse the effect of the Labour Force Participation Rate (LFPR), Minimum Wage, Average Years of Schooling (AYS), and Economic Growth on the Open Unemployment Rate (OUR) across regencies and cities in East Kalimantan Province. This study uses panel data from 10 re…

The increasing number of Generation Z investors in Indonesia indicates that investment decisions are influenced not only by financial literacy but also by psychological factors. This study aims to explore the impact of financial literacy on investment decisions, using overconfidence and perceived risk as mediating variables, and focusing on Generation Z investors in Semarang. A quantitative appro…

Digital transformation in the Indonesian healthcare sector is progressing rapidly, but hospital app usage lags behind the health aggregator platforms. This study aims to analyze the factors influencing user satisfaction and its impact on continuance intention and purchase intention for Medical Check-Up (MCU) services. By integrating the UTAUT and DeLone & McLean IS Success models, data was co…

Current consumer behavior shows that shopping activities are no longer solely focused on fulfilling needs, but are also related to the experiences consumers gain while being in a particular place. This condition requires shopping center managers to create an atmosphere that supports visitors’ comfort and attractiveness. This study aims to examine the influence of store atmosphere on consumer sati…

This study aims to analyze the effect of store reputation on consumer purchasing decisions on the Shopee e-commerce platform, with a case study of the people of Bengkalis District. This research employed a quantitative approach with an associative research design. The sample consisted of 100 respondents selected using the Lemeshow formula and purposive sampling technique. Data were collected thro…

This study investigates the impact of Fear of Missing Out (FOMO) on impulsive purchases, with emotional marketing as a mediating variable, among students in Pontianak who shop via TikTok Live. A quantitative method with an explanatory design was applied. Primary data were collected via a questionnaire distributed to 150 students selected through purposive sampling based on having shopped online, …

Brand awareness is the initial stage before the emergence of purchasing interest. Digital marketing plays a role in building brand awareness. This study aims to analyze Vokafe's digital marketing strategy in building brand awareness and purchasing interest among students at the IPB Vocational School. This study uses a descriptive qualitative approach. Data were obtained through in-depth interview…

The gig economy phenomenon has increased work pressure among Generation Z ShopeeFood drivers, making work-life balance and burnout important factors affecting performance. This study aims to analyze the role of job satisfaction as a mediating variable in the relationship between work-life balance, burnout, and the performance of Generation Z ShopeeFood drivers in Semarang City. A quantitative app…

Public satisfaction is an important non-financial indicator in measuring the effectiveness of public asset management by local governments. Cadika Park Medan, as one of the green open spaces (GOS) in Medan City, provides various public facilities aimed at increasing citizens’ comfort. However, several facility-related issues that potentially affect visitor satisfaction are still found. This study…

This study aims to analyze the influence of internal communication, OCB on employee retention at PT SJB Kudus. The background of this study is driven by the high rate of employee turnover, which can disrupt operational sustainability and organizational performance stability. A quantitative approach was used using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationshi…

Fraud is a serious problem that can hamper the performance and sustainability of Village Credit Institutions (LPD). The characteristics of LPDs, which have a relatively limited organizational structure and minimal level of external supervision, have the potential to cause information asymmetry and conflicts of interest as explained in agency theory. Based on this framework, this study analyzes th…

The sustainability of Micro, Small, and Medium Enterprises (MSMEs) continues to face challenges, particularly in financial management practices. This study aims to analyze the effect of financial administrative management on the sustainability of MSMEs in the culinary sector in Tangerang City. This research employs an associative quantitative approach with a sample of 120 MSME actors selected thr…

This study aims to analyze the strategy for developing the competencies of SDM IPTEK at the BRIDA of Central Java Province. The research is motivated by the phenomenon of insufficient competency and shortage of personnel in several functional positions, which hampers the implementation of regional research and innovation programs. This study adopts a qualitative approach with a case study method,…

This study aims to determine the development of social media that has changed marketing strategies by promoting highly attractive influencers to influence consumer behavior, particularly in the increasingly competitive beauty industry as Gen Z's interest in skincare products grows. The sampling method used was Non-Probability Sampling with Purposive Sampling technique with a sample size of 100 re…

Development, previously oriented toward economic growth, has now shifted toward human development. The Human Development Index (HDI) is used as an indicator to measure human welfare through the dimensions of education, health, and purchasing power. This study aims to analyze the influence of government spending in the health sector, government spending in the education sector, and per capita expe…

This study aims to analyze the effect of training and human resource development on employee performance at the Capital Investment and One-Stop Integrated Service Office (DPMPTSP) of Lampung Province. This study uses a quantitative approach with a causal associative method. The population in this study were all ASN employees at DPMPTSP Lampung Province, totaling 95 people, with a sample of 30 res…

This study aims to analyze the influence of culture, E-WOM, and product quality perception on the purchase decision of Tolak Angin products in Semarang Regency. The use of data in this study came from the distribution of questionnaires through Google Form with purposive sampling techniques and obtained a sample of 112 samples. Data analysis using the SPSS 23.0 device. The use of quantitative meth…

The low level of Islamic financial literacy among students has become a significant challenge for Islamic educational institutions in instilling an understanding of economic principles based on sharia values from an early age. Therefore, educational institutions are required to adopt innovative learning approaches, including the use of digital media as an effective educational tool. This study ai…

This study aims to analyze the implementation of the Merah Putih Cooperative Policy as stipulated in Presidential Instruction No. 9 of 2025 in an effort to reduce economic inequality and promote equitable development. The research method used is library research with secondary data sources in the form of scientific journal articles, policy reports, and books published in the last five years. Data…

This study aims to determine the influence of knowledge, perceived usefulness, and perceived security on students’ preference to use QRIS at the Faculty of Economics and Business, University of Riau. The research employed a quantitative method with 100 respondents selected using proportional random sampling. Data were analyzed using multiple linear regression. The results indicate that knowledge,…