Modeling Rice Farmers’ Behavioral Intention to Adopt Blockchain Traceability Systems in The Municipality of Banaybanay: An Empirical Application of the Unified Theory of Acceptance and Use of Technology (UTAUT)

This study examined the behavioral intention of rice farmers toward adopting blockchain-enabled traceability systems in the Municipality of Banaybanay, Davao Oriental using the Unified Theory of Acceptance and Use of Technology (UTAUT). Specifically, it investigated the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioral intention, as well as the moderating effects of age and farming experience. The study employed a quantitative, no