ar-vr

Forget stickers, GIFs, and emoji reactions. Pixi is betting that the next evolution of messaging is interactive augmented reality (AR).

Snap's Chief Executive Evan Spiegel jabbed at rival Meta and explained why he thinks smart glasses represent the "next major leap in computing" at a conference in Long Beach.

You can now preorder Xreal Aura, launching this fall, and the company confirmed it has Qualcomm's new Snapdragon Reality Elite in its Android XR puck. Yet despite opening preorders, Xreal won't reveal the price.

Xreal has used the Augmented World Expo 2026 to announce that its Android XR glasses—officially named Aura—will launch this fall, with paid reservations opening immediately. The announcement moves the smart glasses—now available for pre-order—past the initial ‘Project Aura’ working title, showcasing more of the hybrid design first teased at Google I/O last month. Built to [...] The post Xreal Aur…

Snap has officially introduced its next-generation augmented reality glasses, simply named Specs, at the Augmented World Expo 2026. Moving on from years of developer-only editions, the company is positioning this new iteration as a consumer-ready pair designed to blend standalone spatial computing with daily life. The demos shown off by Snap include Specs displaying and [...] The post Snap unveil…

After many years, Snap is finally launching its next consumer-focused smart glasses line.

Qualcomm just announced Snapdragon Reality Elite, its new flagship XR chipset, and it will debut in the compute puck of Xreal's Aura Android XR device this fall.

Snap CEO Evan Spiegel lays out the company’s vision for its augmented-reality smart glasses, arriving later this year.

Snap just officially revealed and opened preorders for Specs, fully standalone true AR glasses shipping this fall in the US, UK, and France for $2195.

While the global VR industry faces instability, the Japanese market has remained resilient. We explore how the G-Smash initiative aims to unite VR developers and grow the medium for everyone.

Washington, D.C. – The XR Association (XRA) and the Information Technology and Innovation Foundation (ITIF) will host the sixth annual AR/VR Policy Conference on Thursday, September 24, 2026, at the AT&T Forum in Washington, D.C. The event brings together industry leaders, policymakers, academia, and researchers to explore the evolving policy landscape for immersive technologies.  The opening pan…

PiEEG XR is an upcoming Quest 3 accessory that aims to make your VR avatar expressive without adding cameras.

The design of Pico's next headset leaked in videos from a public SDK, and it looks like a cross between Apple Vision Pro and Samsung Galaxy XR.

Alongside launching the 'Steam Frame Verified' label, Valve confirmed that the headset is shipping "this summer".

Meta rolled out the ability to develop visual apps for Meta Ray-Ban Display, controlled by Meta Neural Band, and developers are already building interesting things.

Discover how augmented reality in retail is transforming shopping experiences. Explore key benefits, real-world examples, use cases and market trends.

The new Horizon OS 'Navigator' system UI finally rolled out to all Quest headsets, more than a year after Meta began publicly testing it.

Spatial computing used to mean one thing: a $3,500 device strapped to your face. Apple Vision Pro. Meta Quest. Microsoft HoloLens. The promise was real — interacting with digital content in three-dimensional space using nothing but your hands. The barrier was enormous. Browser-based spatial computing changes everything. What Is Spatial Computing? Spatial computing is any system that allows humans…

Virtual reality (VR) and augmented reality (AR) technologies are revolutionizing the way humans interact with digital information. However, current near-eye display systems still face critical challenges regarding optical efficiency, image quality, and device weight. This dissertation focuses on addressing these limitations through innovative liquid-crystal (LC) optics and system-level design str…