Box-office receipts matter in Hollywood. But research in the Journal of Business Ethics co-authored by Allègre Hadida of Cambridge Judge Business School shows that the most dominant persuasive appeal in 35 chosen cli-fi films is rational appeal, and this holds implications for how climate is presented in cinema as filmmakers balance ethical storytelling with commercial imperatives. The post Climate-fiction (cli-fi) films have a rational side appeared first on Cambridge Judge Business School .