Deepanshi Shukla & Rishav Srivastva, B.A. LL.B. (Hons.), National Law University and Judicial Academy, Assam ABSTRACT A major advancement in the regulation of environmental marketing in India is the Central Consumer Protection Authority's Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024. The Guidelines attempt to counter environmental claims made by companies and advertisements that are deceptive, ambiguous, inflated, or unsupported. They set...