Nature Communications, Published online: 21 June 2026; doi:10.1038/s41467-026-74462-6 Madar et al. show that neural representations of choice options predict how context shifts decisions. By leveraging the brain’s feature encoding, previously inaccessible to decision researchers, they improve predictions of well-known choice biases.
Neural similarity between choice options predicts group-level context effects
Dino J. Levy
