Digiday

Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.

Sport Beach started as a one-slide concept. It's since grown into one of Cannes Lions' most popular activations – and a standalone business unit for holdco Stagwell.

Omnicom Media is integrating Acxiom audience data into Netflix’s ad capabilities to enable more relevant ads, and sometimes even work them into the content

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.

Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.

Marketers are nervous about agentic media buying. WPP is betting governance is the answer.

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]

The Media Machine extends what Stagwell built with The Machine, which formally launched in January.

Omnicom plans to tackle frequency problems with streaming while also bringing a greater degree of contextual relevance to the advertising  it creates, plans and activates for clients.

L’Oréal’s CMO Asmita Dubey is tasked with keeping the beauty giant competitive in the age of zero-click search and rapid AI creative production.

Everyone focuses on beach activations, cabanas and A-listers. But there's an entire infrastructure brands rely on to pull off the event.

Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the […]

For the past few years, the ad tech industry has been focused on what it stands to lose: cookies, IDs, third-party signals. However, there's a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis.

For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard.

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.

USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.